Home | Samdatta

Building content that tells stories.
Building audiences that pay attention.

I'm Sam Datta-Paulin.

I’m someone organisations turn to when they need to build out a content ecosystem, or help humanise their brand. I've got nearly 20 years in content creation, production, brand-building and audience development across print, video, podcast and digital.

I've grown ITN's YouTube traffic by 200%, and took them to over a million subscribers.

I came up with the concept for BBC Teach, built it out, and reached 80% of UK teachers within 18 months of launch (picking up a BAFTA on the way).

I founded my own audio production company, syndicating our shows to over 300 radio stations around the world.

Now I work in podcasting, helping C-suite leaders and marketing teams from some of the world's biggest brands tell real, human stories at Lower Street.

CLIENTS INCLUDE

Branding

Building the human face of brands and senior leaders across print, video and audio.

Storytelling

Real, human storytelling that builds trust in your content, and audience loyalty that shows day in, day out.

Content design

Building standout content brands that sit apart in a crowded space with unique artwork, titling, and positioning - all backed up by A/B testing.

Consulting

Working with existing content operations to streamline, iterate, smooth production bottlenecks and highlight opportunities.

Building content that tells stories. Building audiences that pay attention.